We were hired by City Ventures to help them pass through three phases of their development of the 171 unit West Oakland Stationhouse project. The initial movie (below) was designed to show the Oakland planning commission that City Ventures understood the West Oakland culture. It passed unanimously. The second movie was designed to get plan approval by showing how their project integrated into West Oakland and the design would both respect the existing culture and also bring a much needed design uplift to the area. This also passed planning design review and that movie got more than half a million plays. Finally we did the marketing movie using a combination of both live action and CG animated sets of the project which is now being built. Again attention to making this about the West Oakland "vibe" was critical.

PHASE 1

PLANNING APPROVAL

PHASE 2

DESIGN INTEGRATION

APPROVAL

PHASE 3

MARKETING AND PROMOTION

IMAGES